This is it; I have watched Google from inception, going to market with a better search engine. Yes i remember, altavista, AOL, yahoo all fighting for market share, then Google the giant swept the world.
I have been involved with search engine optimisation since 1999, during the last 11 years I have seen the competitors throw their hands up in surrender, very commonly known yahoo even got Google for years to power their own engine.
Is Google going to take over and all the rest die? Well I for one would have said yes. Until this week!
Yes Google has opened the door, arguing with china. Standing behind its moral and social ethical rules. I’m one for having strong moral rules and standing up for what’s right, but remember business is business. If you go to china don’t bring American principles with you, if the guys at Google believe so much why not donate money to Chinese’s democracy causes!
So google out! Its been all over the news and this statement is nothing new, however the question is what is everyone else doing. Yahoo for one, they are in the country but are they cashing in on what i call googles mistake.
This is it, yahoo or bing now must follow the red party line to get market share. I came across i nice stat. There are now approximately 17 billion people online with 750 million in Asia (with a huge percentage in china). Heres the opportunity for yahoo or bing, go pick up those millions, build a strong base and make the fight for the biggest search engine a serious one.
Now there may be poisoning right as I speak from the two followers in asia, I for one would be looking at traffic and search stats over the next few months and the moment I saw any decent increase for anyone except google I for one will be selling google shares and pumping them into whoever gets the new Asian frontier.
So how can this help a average business owner, well one mistake business do often is base every offer in English and focus on the American market. Strange thinking given well over half the internet viewers are Asian based. There is basically a untouched market in Asia and advertising is cheap. Go log into yahoo and see what pay per click terms cost for China, Hong know or Taiwan I’ve noticed some phrases are under ½ the cost of advertising in America or Australia
Remember the world is now 100% global but there are political barriers in place. Work with them until they fall down, don’t be stupid and take these as ethical reasons not to do business.
Tags: china search engines, google, google leaves china, search engines, sem, seo
